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Angie Girgis
Owner/Childcare Franchise
Management

4 Reasons You Need to Have a Website for Your Child Care Center

October 18, 2021

As the saying goes, “You only get one chance to make a first impression.”  Since your website and online presence is the first impression you’ll make on most prospective clients, having a high quality website to present your childcare center is essential to attract new customers and project credibility both as a business and as a child care provider.

At the center I previously managed we made sure to have a professional, attractive, and up-to-date website because we knew this was our first impression to most families. If you’re questioning why you need to revamp, update, or create your website from scratch, read on for the four main reasons your child care center needs a quality website.

1. Credibility

The first reason you need a website is that it creates credibility for your center as a business. Forbes notes that since you likely have several other centers competing for your business, having a website that “clearly communicates quality information” will set you apart from the competition.  

In the childcare industry credibility is huge. Before a parent is going to send their child to your center to be cared for by people they don’t know, they need to know that your center is credible and that you are doing what you claim to do. By building a website you can boost your credibility before they even step foot in the door. Having things like customer reviews, photos of your center, and staff biographies can help, as well as offering childcare software that keeps parents connected and informed



2. Efficiency

You may not have thought that having a website would save time, but I can tell you from experience that it definitely does! Families go to your website for information, updates, and to register online so you can stay off the phone and get some work done! 

Having a website allows families that come into your center to have many of their questions already answered. They can look up your class schedule options, tuition and pricing information, and even check out your staff page so that they have most of their questions answered and by the time you meet them they’re ready to sign on the dotted line.

3. Branding

Establishing a brand is a key part to the success of any business and childcare is no exception. The Hartford explains that since you want your brand to express what your business has to offer, “take the time to define it thoughtfully and early, before the market does it for you. That way, your company's image will be what you intend it to be.”

Having a website is a great way to build your brand by choosing a unique combination of color themes, being purposeful about the tone of your writing and designing a fitting logo for your center. All of these elements contribute to building your brand and all will feature prominently on a quality website. 


4. Business Growth

If you plan to grow your childcare business then having a website is key. Your website is the #1 way that families will find your center and gain information about what you offer and how you offer it. 

Forbes goes even further, stating that it’s almost impossible to stand out from the crowd without a website because people simply “can’t easily find quality and reliable information on your business” 

The key to business growth and long term success is to continually get your product in front of more and more people. Since you’ve spent all that time creating a business plan  and hiring and training great staff, building a high quality, attractive, current website is an obvious next step in your growth plan.  


Final Notes

You never get a second chance to make a first impression. I hope this post has motivated you to boost your credibility, save time, build your brand, and ultimately grow your business with the help of a killer, customer-centric website for your child care center.

With over 290 million smartphones in the US alone, a website ensures your business and brand is only a few clicks away. So create, revamp, or update your website today to breathe life into your brand and generate quality leads, and before you know it, it’ll be an integral part of your marketing checklist for opening up new centers!

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