Tips & Tricks

Make Social Media Management Easy

December 12, 2016

Effective use of social media has become standard practice in marketing for businesses big and small, as social media is used frequently by millions of people around the world. Today there are more social media platforms than ever before, and many people access their social media platforms multiple times per day. Whether you are the owner of an established child care center or a new startup, the responsibility of managing your social media platforms could very well fall on you, and if you are not very tech savvy then controlling your social media platforms can be stressful. Thankfully there is software available that will help you get organized. There are many different options available, and we chose to use Buffer here at Sandbox. We think it could be a great help for your child care business as well, and we’ve summarized some of the keys features and benefits. Take a look at what Buffer has to offer.

Content/ Queue

Nothing feels better than being ahead of schedule and organizing your queue. Buffer lets you you to schedule your posts in advance and whether they’re for later that day, or later that week, you can schedule them in easily. Just create your post, add a picture and set the date and time that you want it to be posted. Then select the social media platform(s) that you want the post to be featured on. Find optimal times that best suit your content and put them into your schedule. You can then monitor your queue to see what you have scheduled and plan your days accordingly.

Analytics

Utilizing analytics is another very important aspect of managing your social media work. The analytics section of Buffer lets you quickly view how your recent posts have been performing. Take a look at which posts are doing well and which ones aren’t. Using this information you can adjust your content accordingly going forward. Buffer also provides rich charts and tables that provide a great visual of your recent performance. The insights section displays your audience information and growth. This information enables you to find patterns and trends that will also help with future posts.

Buffer Extension (for Google Chrome)

Have you found a great article that you would love to share with your followers? The built-in Google Chrome extension makes its easy to share. With the click of a button, the Buffer extension lets you share great articles with your audience. Select the media platforms that you want to post it to, write up a descriptive blurb, select a photo and schedule it in. Manually copying the link and pasting it in a post is no longer necessary. This built-in extension makes the process of sharing articles quick and easy.

Buffer App

Being organized on the go has never been easier! The Buffer mobile app is well-designed and easy to use, enabling you to schedule your posts from anywhere. Whether you Uber, bus, or take the train to work, you can quickly make a new post to get the day started, or finish off your day with a post for the evening. The Buffer app gives you all the access you need right on your mobile device, and is a great tool for monitoring and posting your content on the go!

Pablo

One of the toughest jobs in social media marketing is finding top quality content that your audience will love and the Pablo tool from Buffer is a great help. Pablo is a free service offered by Buffer that enables you to easily create high quality visual content. Pablo provides you with the proper template size for each social media platform, gives you access to thousands of free photos, and lets you overly rich text for the finishing touches. Pablo is great for creating quotation photos and blog post photos.

In our opinion, Buffer is the best social media management platform available. It combines all the great features we mentioned along with an easy-to-use interface. Whether you use it personally or for your child care business, Buffer will save you time by helping you organize your social media. Buffer has a freemium pricing model, which allows you to get started with a restricted version of their software at no charge. Check out their website for more information!

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